off target?

Hmm. Maybe I was wrong about Jovovich-Hawk being the next in line for GO International.. Then again maybe Jonathan Saunders is after. Who knows!?

I'm not too familiar with his line but from the looks of his site, it's very pretty, not quite as edgy as the other designers.

This is the article from Women's Wear Daily.




Published: Tuesday, January 15, 2008
Saunders to Hit Target?
By Nina Jones

Could Jonathan Saunders be the next designer to create a collection for Target?

According to industry sources, the Scottish designer is in talks with the Minneapolis-based retailer to produce a limited-edition collection for Target’s GO International range, which spotlights new names in the fashion industry.

If a collection does go ahead, Saunders would be following in the footsteps of Erin Featherston, Alice Temperley, Proenza Schouler, Luella Bartley and Loeffler Randall, who have all designed collections for the store.

Saunders declined to comment Tuesday, while a spokeswoman for Target could not be reached for comment.

Saunders, who is known for his inventive prints, is no stranger to cheap chic: His latest collection for the British high street retailer Topshop features jersey dresses printed with bold, primary color shapes. It will hit stores in the U.K. later this month. Saunders is also leaving London’s runways to show his fall 2008 collection during New York Fashion Week.